ACTA represents an attempt by a few businesses using outdated business methods to try to find a way around Clayton Christensen's The Innovator's Dilemma. They are doing this by lobbying for rules which will protect their existing business methods against emerging businesses which might transform the economy and replace the old ways of doing things. In their lobbying they are manipulating language to suggest what they are asking for is very different than what they are actually asking for, and they are trying to suggest that activities are devastating and must be stopped if someone else does something which the companies the lobbiests represent commonly do themselves.