As Shomi received a lot of advertising in recent months I have been asked my opinion on it. I'm known as someone who has strong opinions on digital content distribution, and as someone who is a subscriber to Netflix and not to any traditional BDU (Broadcast Distribution Undertaking, the term the CRTC uses to refer to Satellite, Cable, and related companies).
My shortest answer is to say these these services aren't new, nor are they in the same market as Netflix. These services are an add-on service for existing BDU customers (Must be Television customer for Bell, but can be existing TV or Internet customer for Rogers and Shaw), and not a service that is untied to the BDU.