The music industry and DRM

There are lots of reports today about comments about DRM made by RIAA executives.

Hughes also said that DRM must change so that the public sees it less as a sort of policeman that locks music a way. He would prefer a mode where consumers don't notice DRM at all. "People just want music when they want it," he said. "It's about access. If they get that then they don't care about DRM."

It amazes me that people who's full-time job is to think about these things can miss the obvious - DRM is all about not allowing people to do the things they want to with the content, so by definition, it's always going to be noticed.

"(Recently) I made a list of the 22 ways to sell music, and 20 of them still require DRM," said David Hughes, who heads up the RIAA's technology unit

The best thing to do, of course, is to cross those 20 off the list. I wonder if he also has a list of ways to make money by giving music away.