YouTube part of public relations..

A YouTube video titled Starbucks talks about coffee farmers in Africa shows how some companies realize the need to communicate online with potential customers. This video is in response to a video posted by the Oxfam.

As to the request from the Oxfam activists supporting Trademarks as a way to get farmers more money -- I think this is a demonstration of how far too many activists don't really understand the PCT (patent, copyright, trademark) system and how it can't be bent to be politically biased in who it benefits. Excessively strong PCT is a far greater threat to the livelihoods and other interests of individual creators, innovators and farmers than nearly anything else. Incorrectly confusing the issue of exclusive rights (in this case trademarks) with the need to pay people fair prices for their work only harms these creators, innovators and farmers.