The real threat to the major labels and studios... if you think it is unauthorized P2P, think again...

A New York Post article by Tim Arango documents how retail behemoth Wal-Mart has told some of Hollywood's biggest players it will retaliate against them for selling movies on Apple's iTunes. I suspect they would like to go after services like Rogers On Demand which, when coupled with a PVR, provides a similar service.

It is important for people to realize that when it comes to the legacy business models of the recording and motion picture industry, that major retailers like Wal-Mart have a far greater impact than non-commercial copyright infringement such as unauthorized P2P filesharing. Wal-Mart has already pushed unit prices lower, as well as only displaying a small number of titles. This already reduces revenue from what was available when people frequented retail outlets that specialized on entertainment products, with any retaliation from Wal-Mart over Apples' iTunes trivially being a larger impact on the studios than any non-commercial copyright infringement.

While the major labels and movie studios push for laws to legally protect DRM which they have been duped by hardware vendors into believing will help them, the real threats come from these same hardware vendors, major retailers, and other influences. While I hear these legacy industry associations verbally and legally attacking P2P (authorized or not), I have never heard them verbally or legally attack Wal-Mart or Microsoft.